Originally a pixel-based solution only, as of 2021 Impact also supports a pixel-less and cookie-less method of receiving both media and site data to provide the same measurement insights. In order to avail of either the pixel-less or cookie-less methods a Measurement Consortium agreement is required. Please reach out to your sales rep for more details.
Pixel Tracker
The pixel is an advertising tracker that can be generated within the Impact app and attached to a media asset at any level within the Adserver or creative hosting platform. This tracker generated a cookie anytime it is triggered by either an impression or site visit. There are three tracker types within the app:
Impressions Pixel/Tracker
Click Pixel/Tracker
Site Pixel/Tracker