Impact Documentation

Site Impact

• Accessing Site Impact
• Site Markets
• Site Trip Planning
• Site Visitor Profile
• Site Origin Breakdown
• Site Overview

Media Impact

• Media Impact Summary
• Media Traveler Profile
• Media Overlap & Unique
• Media Markets
• Media Trip Planning
• Media Origin Breakdown

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Impact Setup

• Accessing Impact Setup
• Attribution Groups
• Steps: Bulk Analytics Pixel Uploads
• Pixels

Adara Impact

• Download
• Impact Enrichment Methodology
• Observed and Enriched
• Attribution and de-duplication
• The Attribution Grouping
• Pixel-based, Pixel-less and Cookie-less

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