Site Trip Planning contains three components and their data can be changed by changing Advertiser, Date, Website pixel
What is this Insight showing me? This Insight shows how website visitors then searched and booked for your destination.
First Search to Book is the number of days between the initial search and the booking.
Book to Arrival is the number of days from the booking until traveling to the market.
How can this be useful? This report helps you understand how travelers plan their journey and your role with respect to education, inspiration, and providing important details for their trip.
How far in advance do travelers start searching? If you add the "First Search to Book" and "Book to Arrival" together, you know the duration from this initial search until when they arrive. You likely need to be in-market with your advertising at least this far in advance, if not considerably farther.
Flight Booking Attribution Distribution
What is this Insight showing me? This Insight shows you how many days elapsed between a traveler visiting your website and booking a flight into your market.
If a traveler visits your website multiple times, this uses the last website visit as the event.
How can this be useful?
- Websites that are highly "inspirational" will have more representation towards the right.
- Websites that are focused on direct response and travelers booking travel quickly after viewing website content will have more representation towards the left.
Note - interpretation of this report is tricky and varies significantly based on your particular market. If you need help, please reach out to ADARA - we'd be happy to walk you through it.
Hotel Booking Attribution Distribution
What is this Insight showing me? This Insight shows you how many days elapsed between a traveler visiting your website and booking a hotel in your destination market.
If a traveler visits your website multiple times, this uses the last website visit as the event.
How can this be useful?
- Websites that are highly "inspirational" will have more representation towards the right.
- Websites that are focused on direct response and travelers booking travel quickly after viewing website content will have more representation towards the left.
Note - interpretation of this report is tricky and varies significantly based on your particular market. If you need help, please reach out to ADARA - we'd be happy to walk you through it.