Media Traveler Profile contains 5 components and their data can be change by changing Advertiser, Date, website pixels and for 2 of them by switching between hotel and flight.
Age Distribution
What is this Insight showing me? This Insight shows you the age distribution of visitors to your site.
The age buckets are based on industry standard groupings used by marketing and advertising parties across the travel industry. Each site visitor profile can only fall within a single age bucket.
Household Income Distribution
What is this Insight showing me? This Insight shows you the household income distribution of visitors to your site.
The income buckets are based on industry standard groupings used by marketing and advertising parties across the travel industry. Each site visitor profile can only fall within a single income bucket.
Class Of Service Distribution
What is this Insight showing me? This Insight shows you the breakdown of travel class by those that visited your website and booked to your market based on all of their travel activity across the entire ADARA ecosystem.
How can this be useful? This report helps you better understand affluence and in-market spend. Are you attracting travelers that book higher-end travel experiences and are likely to spend more time & money within your market?
While Hotel distribution is typically the starting point for this analysis, keep in mind that for some travelers you will see only their Air travel and not their Hotel bookings, so you should balance what you find with Hotel class with Air data as well.
Loyalty Tier Distribution
This Insight shows the distribution of loyalty tier membership for those that saw your ad and booked to your market, based on all of their travel activity tracked across the ADARA ecosystem.
The classification is based upon loyalty program membership data collected across the ADARA ecosystem. You can choose to examine airline loyalty data.
by selecting "Flight" in the drop-down, or examine hotel loyalty data by selecting "Hotel".
Other Notes:
- Flight has 5 tiers while Hotel has 4 total tiers.
- Basic membership means a traveler has signed up for a program but has no "earned" status.
- Tier 1 is the first "earned" status milestone, Tier 2 is the second "earned" status milestone, and so on.
- For Hotel loyally programs, 3+ is the highest tier.
- For Flight programs, Tier 4 is the highest possible tier.
How can this be useful? This report tells you more about the frequency of travel for those visiting your market. Higher loyalty tiers suggest a more affluent traveler with more spend in-market as well as a more business-oriented traveler. This is especially true in the highest, most elite loyalty tiers which are dominated by business travelers. Note that these elite business travelers often vacation 2-3+ times per year on average as well.
Business vs Leisure
What is this Insight showing me? This Insight shows the distribution of business travel vs leisure travel for those that visited your website, based on all of their travel activity tracked across the ADARA ecosystem.
Business travel does not include a Friday or Saturday night stay. Leisure travel includes a Friday or Saturday stay, or both.