Media Trip Planning contains three components and their data can be changed by changing Advertiser, Date, Pixel groups.
Trip Planning Window
What is this Insight showing me? This Insight shows you how travelers search and book for your market.
First Search to Book is the number of days between the initial search and the booking.
Book to Arrival is the number of days from the booking until traveling to the market.
How can this be useful? This report helps you understand how travelers plan their journey and your role with respect to education, inspiration, and providing important details for their trip.
How far in advance do travelers start searching? If you add the "First Search to Book" and "Book to Arrival" together, you know the duration from this initial search until when they arrive. You likely need to be in-market with your advertising at least this far in advance, if not considerably farther.
Other Questions: How does this vary by Pixel Group? Does that match their role on my plan? How does this vary by season?
Flight Booking Attribution Distribution
What is this Insight showing me? This Insight shows you how many days elapsed between last being shown your advertising message and then booking flights into your market.
How can this be useful? Note - interpretation of this report is tricky and varies significantly based on your particular market. If you need help, please reach out to ADARA - we'd be happy to walk you through it.
Partners that are highly "inspirational" will have more representation towards the right.
Partners that are focused on direct response will have more representation towards the left.
Hotel Booking Attribution Distribution
What is this Insight showing me? This Insight shows you how many days elapsed between last being shown your advertising message and then booking a hotel within your market.
How can this be useful? Note - interpretation of this report is tricky and varies significantly based on your particular market. If you need help, please reach out to ADARA - we'd be happy to walk you through it.
Partners that are highly "inspirational" will have more representation towards the right.
Partners that are focused on direct response will have more representation towards the left.